Basingstoke and Deane has been an economically successful borough in recent years. The borough is a centre of regional importance for employment, housing and culture, all of which must be encouraged as essential components of economic prosperity.
The strategy for economic prosperity for Basingstoke and Deane builds on the success and outlines the vision for economic development for the next 5 to 10 years and in doing so supports the delivery of the borough’s Community Strategy, Basingstoke and Deane’s Council Plan and the Regional Economic Strategy.
The borough’s Community Strategy has ‘A Prosperous Borough’, as one of its six themes, and the Council Plan first priority is to ‘secure and enhance prosperity’ with the goal of making Basingstoke and Deane a place where local business, entrepreneurs, organisations, families and individuals of all ages can flourish by improving its image and reputation as an attractive place to live, visit and do business.
Similarly, this strategy is ambitious and requires a real partnership approach to develop the right environment and provide support to ensure that Basingstoke and Deane maintains and improves its prosperity in the current economic climate and helps to make a significant contribution to regional prosperity.
Key Objectives
This ultimate goal can be broken down in to a number of key areas
- supporting businesses to grow and innovate
- encouraging a diverse economy
- attracting inward investment
- identifying and planning for future infrastructure
- providing leadership and support to respond to climate change
- encouraging residents to improve their skills and achieve their potential
- enhancing the borough as an attractive place to live, work and visit by supporting culture and promoting the visitor economy
- developing strategic partnerships to support economic prosperity
For further information please contact Natalie Wigman on 01256 845692 or natalie.wigman@basingstoke.gov.uk
