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Marketing Guidance Note

Two of the saved policies within the adopted Local Plan explicitly require applicants to carry out a marketing exercise of a property/site to ascertain the demand for an employment use when seeking to justify an alternative (non employment generating) use:

· Policy EC4 – Loss of Local Employment Opportunities

· Policy D9 – Rural Brownfield Sites

This guidance note sets out what is expected from an applicant when addressing such policy criteria and includes a checklist of actions; it is intended to set the minimum standard of information required to be provided as part of a formal submission, to assist applicants.  

This note may also be applicable for other changes of use and is not limited solely to the application of the above policies.

Microsoft Word Document, 49KB