White on brown tourist signs are part of the family of road traffic directional signs. Their main purpose is to guide visitors to a destination along the most appropriate route, particularly where destinations are difficult to find. Like any form of road traffic signage, tourist signs are only an aid to safe and efficient navigation, which complement but cannot replace preplanning material such as maps and road atlases. White on brown signs for tourist attractions and facilities should supplement rather than duplicate the information already provided on existing directional signs. Generally, white on brown signs should only be used where there are clear benefits to road users. They are not intended to supplement marketing initiatives neither should they be used as a substitute for promotional material. In built-up areas it is often difficult to sign individual attractions because often there are many of these facilities.
Applying for Tourist signs
To apply for tourist signs please print and complete the application form at the bottom of this page. Applicants are advised to check that their attraction or facility does qualify for tourist signs by making close reference to the guidance notes on page 7 of the Tourist Road Sign Application Form. The section titled 'Main road network for tourist signing' will identify how far on the main road network signing might be permitted. Also, the section titled 'Siting criteria for tourist signing' will help determine whether an attraction or facility is eligible for signing.
Completed forms should be sent together with a non-returnable assessment fee for £125 (cheques payable to Basingstoke & Deane Borough Council) to:
Neighbourhood Development
Basingstoke and Deane Borough Council
Civic Offices
London Road
Basingstoke
RG21 4AH
