Purple Flag

What is Purple Flag?

Purple Flag

The Purple Flag initiative, aims to raise the standard and broaden the appeal of town and city centres in the evenings and at night.

Basingstoke first secured Purple Flag status in 2013 and then again in 2014. It is one of 51 towns and cities across the UK recognised for offering a safe and enjoyable night out. It is only the second place in Hampshire, alongside Winchester, to have achieved the award so far.

The award shows that Basingstoke’s town centre is a vibrant destination with evening and late night activities appealing to all. We have shown we are welcoming, offer safe ways for visitors to travel home after dark and provide a good mix of venues.

The successful bid for Purple Flag status was put together by:

  • the borough council
  • Festival Place
  • Anvil Arts
  • Destination Basingstoke
  • Basingstoke Street Pastors
  • Basingstoke Town Centre Pubwatch
  • Hampshire Constabulary.

The Purple Flag initiative is coordinated by the Association of Town Centre Management. Visit the Association of Town Centre Management website for more details on the scheme.

Purple Flag survey

A town centre’s night time experience is about more than late night youth-oriented, alcohol-based activities. It should include a range of early evening leisure and entertainment activities for all ages, lifestyles and cultures. Purple Flag aims to raise the standard and broaden the appeal of town centres from 5pm until late.

We'd like your views on the night-time experience in Basingstoke’s town centre, the Top of the Town and Festival Place. Let us know your views by completing our online survey.

What's next?

Achieving Purple Flag status demonstrates that Basingstoke’s town centre is managing its night time experience well. However, we recognise that achieving accreditation should be more than a one off prize. Standards need to be upheld and maintained. A Purple Flag is the start of a journey to sustained improvement to a town's evening and late night experience.

In order to retain Purple Flag status we need the support of all those involved in the night time economy. If you are interested in becoming involved with the working group, contact us by calling 01256 844844 or email PurpleFlag@basingstoke.gov.uk

Contact us

  • Contact us online
  • 01256 844844
  • Civic Offices
    London Road
    Basingstoke
    RG21 4AH
  • Opening hours
    Monday to Thursday
    8.30am to 5pm
    Fridays
    8.30am to 4.30pm