Basingstoke Dementia Action Group

Who are we and what do we do?

Dementia image 2The Basingstoke Dementia Action Group (BASDAG) is a group of volunteers who have formed, against a background of increasing numbers of people with dementia and a growing number of relatives who have turned into carers, our remit is to help Basingstoke and Deane area become 'dementia friendly'. We formed in response to the Prime Minister's challenge on dementia and are working alongside Basingstoke & Deane Borough Council. We are part of the Hampshire Dementia Action Alliance and are inviting all relevant local organisations, charities and individuals to join us and help us achieve our objectives. If you feel you would like to get involved or could help then please do get in touch by email

There are many types of dementia, the most common being Alzheimer's disease, vascular dementia and dementia with Lewy bodies.

The thinking is that if we all understand better what dementia is, we can make small changes in our attitudes and behaviour, which in turn will make dementia less frightening and more "normal" for those affected. Although there is as yet no cure for dementia, with the right support it is possible to live well with dementia. People with dementia can live better, for longer - and we all play our part in helping to make that happen.

We can all help in different ways depending on our roles in the community - from medical people, to those running shops and cafes, to school children in town and visiting grandparents - all of us are likely to meet people with dementia in our daily lives. Thank you to all the businesses listed below for your support and commitment.

The Malls - Basingstoke’s first Dementia Friendly High Street

Dementia friendly logo

Dementia Friendly shop window stickers indicate to the public that staff in the shop are dementia aware and know how to support customers with dementia.

The business community in particular is being called upon to get involved to enable people to live well with dementia. Businesses are being encouraged to sign up to the Hampshire Dementia Action Alliance (HDAA). The HDAA is made up of organisations committed to making a positive difference to the quality of life for people with dementia and their carer’s. It’s free and easy to pledge support and, although it will deliver tangible business benefits, signing-up is unlikely to be a big commitment in terms of time and cost. Members of the HDAA publish their own bespoke action plans which, as well as committing to staff awareness training, may include actions such as conducting a review of environmental factors such as signage and seating and making appropriate changes.

The list of businesses and organisations who have signed up to the Dementia Friendly community initiative in Basingstoke includes:

Retailers in Basingstoke Non-retail in Basingstoke
Basingstoke Railway Station
Bon Marche
Boots Opticians
Hotel Chocolat
Lamb Brookes LLP
Robert Dyas
Sainsbury's Hatch Warren
Sports Centre
The Malls Management
The Scrap Store
Thomas Cook
Alzheimer's Society
Basingstoke and Deane Borough Council
Bere Hill House Residential Home
Bluebird Care, Hook
Cherry Blossom Manor Care Home
Hampshire Wellbeing Services
Harmony Counselling Limited
Marnel Lodge
Oakley Surgery
Overton Surgery
Pemberley House Care Home
Saint Gobain Ecophon
St Michael's Hospice
St Thomas's Care Home
The Hackwood Partnership
The Wessex Lodge
Admiral Nursing
John's Campaign

Supported by Dementia Friendly Hampshire, Basingstoke’s Dementia Action Group (BasDAG) is working closely with businesses to offer training in dementia awareness and encourage participation in the campaign. A spokesperson for The Group commented: “It is possible for people with dementia to live a full and active life if they receive the necessary understanding and support from the community. With an increasingly ageing population, it is essential that communities understand what it means to live with dementia. Small changes to attitude and customer service can make a huge difference and will keep people with dementia and their carers engaged with their local shops, services, businesses and leisure facilities. We delighted that The Malls is participating in the Dementia Friendly High Street initiative.”

For more information on how to be a part of the Dementia Friendly Hampshire Campaign, or to sign up to the Hampshire Dementia Action Alliance, please call Andover Mind on 01264 332297 or visit

Sundowners Social Club

Sundowners Social Club is a weekly group catering for those who are living with any form of dementia. There are two groups ready to welcome you:

  • Basingstoke - Hill Rise Hall, Bach Close, Brighton Hill, Basingstoke, RG22 4NB.
  • Andover - Longmeadow Centre, Cricketers Way, Andover, SP10 5DE.

Sundowners is run by trained staff and volunteers who will be on hand to chat with you, provide activities and to encourage you to take part in activities.

Please call 01264 359223 and one of our friendly staff will take your details. You can also email us at

For more information, please see the flyer below:

PDF document Sundowners Social Club (PDF, 690 kb)

Memory Tree Social Club

People who suffer with dementia and Alzheimer’s are being invited to join a weekly social club held at the London Street United Reformed Church at the top of town every Wednesday. The aim of the club is to give people with dementia and their carers somewhere they can go to socialise, make friends, play games or read the paper, while enjoying home-made cakes and hospitality from a very friendly group of volunteers.

They meet every Wednesday at the church between 10.30am and 12.00am. If you know anyone affected by this condition and you think would benefit from this they can contact Claire Macro on 01256 346532.

Dementia friendly swimming

If you're living with dementia, or care for someone who does, come and try one of the new dementia friendly swimming sessions at Basingstoke Sports Centre.

With accessible equipment and facilities, and assistance from specially trained staff, you can relax and enjoy your swim in a safe and supportive environment.

Fridays from 3 February 2017, 2.45pm to 3.30pm

Basingstoke Sports Centre

£2.75 per person (carers swim for free)

For more information, contact Sally Lewis on 01256 302219 or email

See the dementia friendly swimming advert below for frequently asked questions.

PDF document Dementia friendly swimming (PDF, 514 kb)

Signposting information

Please see the flyers below for information about services in and around the borough.

PDF document Useful contact numbers (PDF, 239 kb)

PDF document Disability Forum coffee mornings (PDF, 132 kb)

Useful contacts

Viables Memory Club

The Memory Club was established in October 2014 to provide varied activities and social contact for those who have been diagnosed with early onset dementia.

Relatives, carers or friends of someone you know, who has recently been diagnosed with dementia, may be feeling unsure about what the future holds.

As it is so important for those diagnosed with dementia to maintain their interests for as long as possible, the Memory Club strives to provide varied activities to engage its members in reminiscing, light physical activity, crafts and much, much more. For further details, please take a look at the Memory Club flyer.

Andover Mind

Our dementia advice service started in January 2010 as part of the Government’s pilot scheme to help people with dementia and their carers, family and friends to get the appropriate support from first diagnosis throughout their illness. Since October 1st 2012, we have been providing dementia advice services in Basingstoke, Deane and Alton; Hart Rushmoor; Eastleigh, Winchester and Romsey as well as in Andover.

Basingstoke and Deane and Alton
The Orchard
White Hart Lane
RG21 4AF

Tel: 07795975014

Alzheimers Society

Charities & Voluntary Organisations (Business at Home) based in the Church Square area of Basingstoke.

View Alzheimers Society's profile

Ground Floor
Room 3
8 Chequers Road
RG21 7PU

Tel: 01256 363 393

Carers Together

Charities & Voluntary Organisations (Office & Administration) based in the Church Square area of Basingstoke

Glebe Hall
Church Square
RG21 7QW

Tel: 01256 353290

The Princess Royal Trust for Carers in Hampshire

The Princess Royal Trust for Carers in Hampshire

Local service covering: Basingstoke and Deane, East Hampshire, Eastleigh, Fareham, Gosport, Hart, Havant, New Forest, Portsmouth, Rushmoor, Southampton, Test Valley, Winchester (Hampshire).

Beaconsfield House
Andover Road
SO22 6AU

Tel: 01962 869929
Website: The Princess Royal Trust for Carers Hampshire

Hampshire Wellbeing Services

HWS design, develop and deliver activities that benefit the health, social care and wellbeing of marginalised individuals and minority communities, particularly ethnic minority groups, their carers and their families.

The Orchard
White Hart Lane
RG21 4AF

Tel: 01256 423830

Basingstoke Discovery Centre

Basingstoke Discovery Centre provides a range of resources to support people with dementia, their relatives and carers.

Books on Prescription – Dementia . for a list of titles.

Pictures to Share Books – books designed for people with dementia to help and encourage communication and discussion.

Reminiscence Collection . The Reminiscence collection includes books, posters, games and quizzes, postcards, printed and recorded music, jigsaws, photographs, smell box and talking tapes. These have been chosen to stimulate and support reminiscence.

Please contact us for further information.

Basingstoke Discovery Centre
Festival Place Shopping Centre
RG21 7LS

Tel: 01256 478670

Opening Hours: Monday to Friday 8.30am to 6.30pm; Saturday 8.30am to 4.30pm

Admiral Nursing

Admiral Nurses are specialist dementia nurses who give expert practical, clinical and emotional support to families living with dementia to help them cope.

They are registered nurses, and have significant experience of working with people with dementia before becoming an Admiral Nurse.

The new local Admiral Nurse is Adam Smith - email

For further information visit Admiral Nursing

Johns Campaign

John's Campaign - for the right to stay with people with dementia in hospital The contact for this work in Basingstoke Hospital is Rachel Hayden - email For further information visit John's Campaign website


Help us improve this website

Send us your feedback about this page.

Please answer the question below:
© 2014 – 2016 Basingstoke & Deane Borough Council