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New businesses boost economic recovery

News release 10034, published on 22 Oct 2021
In a boost for the borough’s economic recovery following the pandemic, a number of new businesses have recently opened their doors in Basingstoke and Deane.

New additions to Basingstoke town centre include Gabardine Bar, Taco Bell, The Orchard Café, The A&S Romanian Shop and the return of Monsoon and Accessorize to Festival Place, with German Doner Kebab soon to open its doors. A new local craft brewery, 4 Guys Brewing, has also started trading online.

Look out for newcomers and Borough Basket businesses Craft Kits N Bits and Chalk and Cheese in Oakley, DVS Power Tools in Rankine Road, The Flooring Superstore at Basingstoke Trade Park, The Twisted Crow Beer and Bottle store in Brookvale and the Honesty Café in Dummer. Heart and Compass Zero Waste and Refill Shop and Bumble and Bee Gifts also join Viables Craft Centre’s community of much loved independent local businesses.

And there are plenty of ways to shop local online on the borough’s online marketplace, The Borough Basket, with over 60 local small and independent businesses now signed up.

At Basing View, new businesses include Dijital Technologies, Purple Agency, Touchdown PR and The Dating Academy. International pharmaceutical company Eli Lilly and Company, one of the borough’s longstanding employers, has now relocated from its former facility at Priestley Road to a striking new custom-built 45,000 sq ft Grade A office building.

With funding from the Enterprise M3 Local Enterprise Partnership and support from the council’s Invest to Grow Fund, the new building will be owned by the council and will raise a significant annual rent to support the costs of council services.

And to ensure the borough is well placed to attract more employers, the council is looking for a partner to develop Neon, a new 45,000 square foot Grade A building designed to deliver high-quality, energy-efficient and flexible office space and another 42,500 square foot Grade A building next to the new Lilly headquarters. Further Grade A office space is also set to be made available through a new 40,000 sq ft office building, named Benchmark, as part of the council's development partnership with Muse Developments.

At Chineham Business Park, Conair Group Ltd and Kuehne + Nagel have been announced as the newest tenants and Bright Young Things Tuition Centre has moved into Chineham Shopping Centre.

Cabinet Member for Economic Development Cllr Hannah Golding said: “It is great to see a host of new businesses of all sizes opening in Basingstoke and Deane, adding to over 7,900 businesses already in the borough.

“We have a lot to offer and we are committed to working closely with businesses and attracting new businesses to come and grow with us to create a thriving business community as part of the borough’s economic recovery.

“Throughout the pandemic, we have all seen how important our local businesses are and together we can all play a part in helping them to thrive by showing our support and shopping local.”


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