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Free parking boost for shoppers this Small Business Saturday

News release 10448, published on 28 Nov 2023

Shoppers will get a festive boost with free parking at council-operated car parks while supporting small and independent businesses this Small Business Saturday.

Now in its eleventh year, the UK wide event, which takes place on Saturday 2 December, aims to recognise small businesses and give them a boost in the run up to Christmas.

With many independent businesses to choose from in the town centre and towns and villages across the borough, there is plenty of choice to find the perfect gift for loved ones this Christmas.

Shoppers visiting Basingstoke on Small Business Saturday will benefit from free parking at council-operated car parks in the town centre for the day.

Free reusable Love Basingstoke tote bags will also be available for shoppers at participating businesses. Those who have already signed up include The Willis Museum, Whitchurch Silk Mill, Gabardine Bar, Olive Blossom Bridal in Overton and Kudos Living in Whitchurch.

And for those who would prefer to support businesses in the borough from the comfort of their own home, The Borough Basket is a handy online listings directory that allows people to search for local independent businesses. Find out more at

Leader of Basingstoke and Deane Borough Council Cllr Paul Harvey said: “Small and independent businesses are an important part of what makes the borough’s shopping offer great, both in the town centre and in the heart of our towns and villages.

“Although Small Business Saturday provides a great chance to celebrate our small and independent businesses for the day, it is so important that we do everything we can throughout the year to support them.

“I am so pleased that we are able to help them by offering shoppers in the town centre free parking throughout the day to boost their footfall in the run up to Christmas, after such a difficult year for many.”

To find out more about free parking in council-operated town centre car parks on Small Business Saturday, visit

For more information on how you can support small independent businesses across the borough, follow the Love Basingstoke social media channels. 

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