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Local awareness group offers a taste of Fairtrade

News release 8425, published on 12 Mar 2019
A local group has been busy in the borough raising awareness of a national campaign milestone.

The Basingstoke and Deane Fairtrade Group highlighted the 25 year anniversary of the Fairtrade campaign in the UK as part of the Fairtrade Foundation’s Fairtrade Fortnight, a national event which ran from Monday 25 February until Sunday 10 March.

The group distributed materials to local schools and faith groups and supported events including a talk in St Leonard’s Church in Sherfield on Loddon and a Bake Off House Competition and Fairtrade film screening in Everest Community Academy.

Some of the members of the group, which is supported by Basingstoke and Deane Borough Council, also paid a visit to the council offices (Friday 8 March) to showcase Traidcraft goods and provide information about the campaign, which supports a living income for some of the world’s poorest farmers and workers around the world. Council staff were able to purchase some of the wide variety of Fairtrade products, including tea, chocolate and peanut butter, and find out more about local stockists.

Basingstoke and Deane was awarded Fairtrade Borough status in 2011 after a six-year campaign by the group, which meets regularly and aims to maintain this status by promoting the use of Fairtrade and increasing the availability of Fairtrade products in the borough. Run by volunteers, it is always looking for new members.

Cabinet Member for Regulatory Services and the Environment Cllr Hayley Eachus said: “We are proud of the borough’s Fairtrade status and the council’s commitment to working with the Basingstoke and Deane Fairtrade Group to maintain it.

“Fairtrade is a widely recognised ethical label and one that has paved a more conscious way of shopping since it started. Look for the Fairtrade Mark when you shop and enjoy some chocolate indulgence whilst supporting a move towards a living income for these farmers at the same time.”

Basingstoke and Deane Fairtrade Group member Jill Gibson said: “We’re a small but dedicated team of volunteers working to increase awareness and support for the Fairtrade movement as well as the availability of Fairtrade products in the shops and eateries across our borough.

“If anyone would like to learn more about what we do or come along to one of our meetings, please do get in touch.”

To contact the Basingstoke and Deane Fairtrade Group, e-mail or take a look at the Facebook page


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