Strategy for the future of Basingstoke town centre

Image of the top of the town in Basingstoke

Basingstoke and Deane Borough Council has appointed a team of experts in looking at how places can be transformed, including HemingwayDesign, Allies and Morrison and JLL, to help develop an ambitious strategy for the town centre area.

High streets across the UK have and continue to experience the effects of changes in shopping habits. Although Basingstoke town centre, including Festival Place and The Malls, has had success in attracting investment and new retailers in recent years, the COVID-19 pandemic has meant that town centres across the country are facing significant challenges, such as a decline in footfall and shop closures.

Recognising the importance of a sustainable town centre as a key part of the borough’s recovery from the pandemic, the aim is to create a vision and masterplan to guide work and ensure the town centre offers an exciting shopping, leisure and cultural experience.

The study includes comprehensive engagement with residents, businesses and other groups, with the first stage of gathering initial views taking place in February and March 2021, and a detailed analysis of the town’s requirements and aspirations to create a final vision and masterplan.

Working closely with town centre partners, this long-term vision will ensure the council can provide support where it is most needed and maximise joint development and investment opportunities.

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