The future of Basingstoke town centre

Located on the doorstep of Basingstoke train station, the town centre attracts local and regional shoppers. The area includes The Malls Shopping Centre which is owned by the council, the historic Top of the Town and Festival Place which is home to a large number of stores, big brands and eateries.

Having a vibrant town centre, both during the day and night, is vital to the success of the borough.

High streets across the UK continue to experience the effects of changes in shopping habits and the pandemic has meant that many town centres across the country continue to face significant challenges, such a decline in footfall and shop closures.

To support work to ensure the town centre has a successful future, we appointed a team of experts including HemingwayDesign, Allies and Morrison and JLL to help develop the ambitious Town Centre Strategy.

These webpages outline the development of the masterplan and what the council is doing next to ensure the town centre is a vibrant hub of the borough.

If you have any queries about this project, please contact us.

Town Centre Masterplan

The masterplan principles

Next steps

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