Located on the doorstep of Basingstoke train station, the town centre attracts local and regional shoppers. The area includes The Malls Shopping Centre which is owned by the council, the historic Top of the Town and Festival Place which is home to a large number of stores, big brands and eateries.
Having a vibrant town centre, both during the day and night, is vital to the success of the borough. High streets across the country continue to face challenges such as reduced footfall and shop closures. Although Basingstoke town centre is performing well, we want to attract new investment and do what we can to improve the vibrancy of the area.
The Basingstoke Town Centre Strategy, which includes a vision and masterplan, was approved in December 2022 and further work to investigate land ownership, utilities and highway issues has been carried out to support the development of an action plan.
A new Cabinet was elected in May 2023 and councillors have been working with businesses in the town centre to understand their aspirations for the area.
To take this work forward, we have developed an action plan setting out a package of improvements to breathe new life into the Top of the Town while longer term options for the area are explored.
These webpages provide more information about the development of the masterplan that was approved in December 2022 and a delivery plan setting out planned improvements and will be regularly updated.
If you have any queries about this project, please contact us.
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