Corporate guidance on consultations, engagement and market research activity

Local Code of Corporate Governance

The council’s ‘Local Code of Corporate Governance’ provides guidance on how the council should carry out engagement and consultation activity. One of its core principles is: Ensuring openness and comprehensive stakeholder engagement. Further supporting principles refer to the importance of trusted channels of communication and consultation that should be used to engage effectively with all groups of stakeholders, such as individual citizens and service users, as well as institutional stakeholders.

This includes:
Using formal and informal consultation and engagement to determine the most appropriate and effective interventions/courses of action.
Establishing clear guidance on the type of issues that the organisation will meaningfully consult with or involve communities, individual citizens, service users and other stakeholders to ensure that service (or other) provision is contributing towards the achievement of intended outcomes.
Encouraging, collecting and evaluating the views and experiences of communities, citizens, service users and organisations of different backgrounds including reference to future needs.
Implementing effective feedback mechanisms to demonstrate how views have been taken into account.
Balancing feedback from more active stakeholder groups with other stakeholder groups to ensure inclusivity.

The council’s Community Investment Framework provides guidance on the key principles of community engagement, supporting teams to better understand local community needs, and the Statement of Community Involvement sets out how the council intends to involve the local community in planning issues.

The council’s stakeholder engagement can be defined in two strands:
Statutory consultation: This is where there is a requirement to gather insight from the public and stakeholders that are set out in statute by Government / governing bodies.
Non-statutory consultation, engagement and market research activity: This is where there is no requirement specified in statute; however, best practice shows that engaging with the public and stakeholders leads to more informed policy making and better decision-making. This approach can be more fluid and tailored to service needs.

When carrying out any type of consultations, engagement or market research activity, the council adheres to the Government’s Consultation Principles, which provide general guidance on how consultations should be conducted. These were updated in January 2016 and, although primarily aimed at Government departments, are helpful in the context of the council's work and are included in the existing guidance.

The legal expectations of what is appropriate consultation are outlined in the Gunning Principles, which have resulted from case law, and state that:

  • consultation must take place when the proposal is still at a formative stage
  • sufficient reasons must be put forward for the proposal to allow for intelligent consideration and response
  • adequate time must be given for consideration and response
  • the product of consultation must be conscientiously taken into account

These points should be adhered to when the council carries out its work to ensure the ‘fairness' of the consultation process and avoid a legal challenge.

Ultimately, consultations, engagement and market research activity should take place at the stage when policies can be influenced and views are taken into account. It is necessary first to identify the purpose of the activity to ensure that the procedure then adopted is appropriate.

Where relevant, consultations should include both the proposed option/s and the options that have been considered, and subsequently disregarded. The primary objective is to enable the respondent to have all the information needed for them to provide a meaningful response, irrespective of how the duty to consult has been generated (whether as a result of a statutory obligation or by some other reason).

The following list defines the type of issues that the council has a statutory duty to consult on, and provides some examples, via Directorate, of areas where the council may undertake more informal consultation, engagement and market research activity.

It should be noted that the examples provided under ‘Non-statutory consultation, engagement and market research activity’ are neither exhaustive nor exclusive. Their inclusion within the list is merely to demonstrate the topics that the council may wish to engage with stakeholder on and is not a formal commitment to do so.

Borough Services

Area of work Statutory Consultation Non-Statutory consultation, engagement and market research activity
Planning (inc. transport) Local Plan
Supplementary Planning
Documents
Neighbourhood Plans
Community Infrastructure Levy
Statement of Community
Involvement
Various policies, strategies and plans for example Transport / Cycling
Parking Traffic Regulation Orders N/A
Licensing Taxi and vehicle operator licence fee changes Policy amendments for example:
Taxis
Gambling Act
Licensing Act
Sex Establishments
Street Trading
Charity Collections

Advise/notify where there are legislative changes affecting a particular licensed trade.
Housing N/A Various policies, strategies and plans, for example
Housing and Homelessness Strategy
Housing Allocations Policy Social Inclusion Partnership
Natural Environment N/A Various policies, strategies and plans, for example
Green Infrastructure Strategy
Tree Policy
Crematoriums/cemeteries
Allotments
Tree works
Management Plans
Visitor surveys/play parks
Implementation of open spaces, parks
Environmental renewal schemes
Street Cleaning and Grounds Maintenance N/A Street cleaning and fly tipping

Finance and Resources

Area of work Statutory Consultation Non-Statutory consultation, engagement and market research activity
Finance Council Budget
Fees and charges
Business rates
Benefits Council Tax Support Scheme N/A
Procurement N/A Engagement with providers and service users, depending on what is being procured, normally led by service areas.
Soft market testing, to inform the tender process.

Borough Development

Area of work Statutory Consultation Non-Statutory consultation, engagement and market research activity
Community and Wellbeing N/A Various policies, strategies and plans, for example:
Community-led
Plans, health/wellbeing/sports facilities
Wellbeing or community project specific

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