Our vision is for our borough to have a thriving, inclusive economy—a place where jobs, skills, opportunities, infrastructure, and services meet the needs of all our communities. Our small businesses form the backbone of our economy, while our large companies showcase our collective strength and drive our future success. At the same time, our future depends on nurturing entrepreneurial talent, fostering innovation, and unlocking new opportunities for growth.
This framework is about removing barriers and opening doors—making it easier for businesses and individuals to thrive. It’s about what we can do as a council, what you can do as partners, and what we can achieve together. By working collaboratively, we can ensure that everyone in our borough has access to opportunity and a share in prosperity.
It is a strategy that is focused on our economy but sits within the suite of policies and plans that when taken together define our approach to Basingstoke and Deane as a great place to live, work and do business. We must ensure we take everyone with us on this journey. That economic success is measured in numbers and statistics, but more than that it is measured in how we enrich people’s lives and lift our whole community, so everyone has a part to play and benefits from our borough’s success.
This framework outlines key principles and priorities that will guide economic growth in the borough, ensuring it is inclusive, clean and smart. It is designed to benefit residents, businesses and the wider environment, now and into the future.
The framework underpins a detailed and evolving action plan, regularly reviewed to reflect new challenges and opportunities. It complements other local and regional strategies, including the Council Plan, Local Plan, emerging Anti-Poverty Strategy, and Climate Change and Air Quality Strategy, as well as Hampshire’s and central government’s economic policies.
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